Breaking out in the mobile gaming market can be a bit daunting. With all the competition and awesome games out there, how can you make sure that your game will not go unnoticed? When marketing your game to other users, you’ll need to grab their attention with well designed and logically optimized creatives. In this post, we’ll go over a few best practices surrounding advertising creatives!
New Creatives System
To start off, we wanted to let you know about our new and improved creatives system. No more spending hours on creatives just so you can reach the wide range of devices in the market. If you provide us with three aspect ratios (a total of six resolutions – three portrait, three landscape), our system will automatically convert the creatives so that they fit with almost all iOS and Android devices.
Top Creatives
Designers get their inspiration from many different sources – we like to get our inspiration from the data and what’s really resonating with players. We usually notice that a beautifully designed creative with a strong call to action (make sure they look like buttons!) will really get the attention of your audience. We’ll make sure to update you with our top performing creatives every month!
Optimize Your Creatives
We suggest you run three to four different creatives at a time, and refresh them, at most, once a week, at least once a month. New interstitials provide a fresh new perspective on your game and can enhance your CTR, versus old creatives that players have seen repeatedly.
To determine which creatives are performing best for you, optimize your interstitials based on CTR and Install Rate. Head to the Chartboost Dashboard, check out your campaign analytics and export a “Group By Creative” report for your advertising campaign. Once you have the data pulled, open it in excel and proceed to data > pivot table in order to organize the data more clearly. From there, if one creative has a much higher CTR and/or IR than others, give it a higher priority. If a creative is performing poorly, lower the priority or remove it completely and bring in something fresh. Here is a helpful example: if one creative is seeing 6% CTR and 3% IR (and it’s for a CPI campaign) we would always weight that higher than a creative that is seeing 16% CTR and 0-1% IR.
Our Dashboard also allows you to see the CTR for each creative for the past seven days, so you can use that data if you don’t want to go through the process of pulling the full report. However, keep in mind that optimizing strictly off of CTR can keep you in the dark in regards to Install Rate.
Localize and Refresh Your Creatives
The last part of optimizing your design to maximize conversions is localization – that is, designing creatives to fit the native language and culture of the players you’re targeting. Players in foreign countries may be more inclined to click on an interstitial if it’s in their native language.
We also suggest that you refresh your creatives around holidays and seasons. Everyone loves a bit of holiday cheer, with gamers being no exception. You can see the example of how Supercell captivated their players with some Christmas creatives for Hay Day.
