Christine Lee, Director of Business for Chartboost spoke last month in a panel at Casual Connect about the “Achilles Heel” of mobile: Discovery & Monetization. On the topic of how advertising has evolved with mobile, she had the following to share:
“If you really look at the evolution, a lot of people still say mobile is newish or developing,” she said. “But if you think about it, five years ago: banners, that was it. And then eventually interstitials. And then videos, video interstitials, and now rewarded interstitials. Offerwalls, animated, in-play – there is so much going on with ads, and its interesting.”
See her original quote, and more at gamesauce.