There’s one question that just about every game developer asks us when discussing how to succeed in the Chartboost network, and that is: “What makes an effective interstitial that will attract users?” While there’s no hard and fast science, we thought it would be helpful if we highlighted some of the best-performing (highest click-through rates) interstitials on our network each month and provided some insight into why users liked them.
Each of these creatives had a click-through-rate of at least 24% in our network for the month of November.
*The picture above is not a Chartboost creative. It is, however, the Mona Lisa.
Without further adieu, here are the top three creatives for November 2012 across iOS and Android (click for larger image):
Mega Run on iOS
Pocket Planes on iOS
Big Win Soccer on AndroidIf you have any questions on creating effective creatives, feel free to reach out to support@chartboost.com. See you next month and Happy Holidays!
Check out last month’s post for more information:
Top Chartboost Creatives: October 2012