There’s one question just about every game developer asks us when discussing how to succeed in the Chartboost network, and that is: “What makes an effective interstitial that will attract users?” While there’s no hard and fast science, we thought it would be helpful if we highlighted some of the best-performing (highest click-through rates) interstitials on our network each month and provided some insight into why we think users liked them.
Each of these creatives had a click-through-rate of at least 27% in our network for the month of December.
*The picture above is not a Chartboost creative. It is, however, American Gothic by Grant Wood.
Without further adieu, here are the top three creatives (click the images to view larger versions) for December 2012:
If you have any questions on creating effective creatives, feel free to reach out to support@chartboost.com. See you next year (month) and Happy New Year!
Check out past installments for more information:
Top Chartboost Creatives: October 2012
Top Chartboost Creatives: November 2012