There’s one question just about every game developer asks us when discussing how to succeed in the Chartboost network, and that is: “What makes an effective interstitial that will attract users?” While there’s no hard and fast science, we thought it would be helpful if we highlighted some of the best-performing (highest click-through rates) interstitials on our network each month and provided some insight into why we think users liked them.
Each of these creatives had a click-through-rate of at least 29% in our network for the month of January.
*The picture above is not a Chartboost creative. It is, however, The Scream by Edvard Munch
And now, without further adieu, I give you the top three Chartboost creatives for the month of January.
If you have any questions on making effective creatives, feel free to reach out to support@chartboost.com. See you next month!
Check out past installments for more information:
Top Chartboost Creatives, October 2012
Top Chartboost Creatives, November 2012
Top Chartboost Creatives, December 2012